Filmar Música Identity system

Filmar Música is a platform that gives visibility to the videoclip industry. The identity was planned transversal to all generations, for the whole country, and reflecting the quality of local talent. The logo communicates diversity, refers to the transformation and movement of audiovisual content. The system is formed by a series of pieces with high symbolic value, together with illustrations by Jazmín Varela, with typographies and colors that relate to the fanzine culture.