Somos Rex Identity system

The search for a new identity for Rex consisted in transferring the value created at paint stores to the rest of the product categories that it trades. Re-design of the logo and development of a new visual system and iconography were made through collaborative work with the community, maintaining the values that have always distinguished
it: honesty, austerity and excellence. The digital world was taken to enhance its actions, making it possible for it to expand and achieve a new and distinctive position.